THE THINK 100

The Think 100

Marketing's Top 100 Strategic Minds

A directory of 100 of the best brand architects,
cultural strategists, business theorists
and creative thinkers shaping how
organizations behave, compete and grow.

Showing 100 of 100 Strategic Minds

Adam Morgan

Adam Morgan

Independent

Founder · eatbigfish

Lighthouse Identity; Overcommit & Deliberately Subdivide; Beautiful Constraints
Ajaz Ahmed

Ajaz Ahmed

Tech & Platform

Partner · Studio.One

Service as Brand; Digital Elegance; Software as Marketing
Andrea Ring

Andrea Ring

Brand & Ad

Head of Strategy, Services Content Design · Apple

Behavioral Journey Mapping; Connected Experience; Human Utility
Anselmo Ramos

Anselmo Ramos

Brand & Ad

Co-Founder & Creative Chairman · GUT / ex-DAVID

No GutNo Glory; Creative Bravery; Viral Cultural Currency
Antonio Lucio

Antonio Lucio

Brand & Ad

EVP & Chief Marketing and Corporate Affairs Officer · HP / ex-Meta, Visa, PepsiCo

Values as Enterprise Assets; Inclusive Narrative; Systemic CMO Leadership
Ben Bilboul

Ben Bilboul

Brand & Ad

Chairman · Coolr / G=mc2

Societal Transformation; Modern Recruitment Planning; Integrated Delivery
Bob Hoffman

Bob Hoffman

Independent

Author & Speaker · Type A Group / The Ad Contrarian

Contrarian inquirySimplicity over complexity
Bozoma Saint John

Bozoma Saint John

Brand & Ad

Hall of Fame Marketing Executive & Author · The Badass Workshop / ex-Netflix, Apple, Uber

Cultural Alchemy; Emotional Gravitas; Unfiltered Authenticity
Brent Choi

Brent Choi

Brand & Ad

CEO & Chief Creative Strategist · Angry Butterfly / ex-J. Walter Thompson, DDB

Forensic Brand Diagnostics; Cinematic Narrative; Pop Resonance
Brian Collins

Brian Collins

Cat. Creation

Founder & Chief Creative Officer · COLLINS

Design as Business SystemProgrammatic Brand
Brian Whipple

Brian Whipple

Tech & Platform

Former CEO / Operating Partner · Chatham Capital / ex-CEO Accenture Interactive

Experience Agency Model; Holding Company Disruption; Holistic Digital Scale
Byron Sharp

Byron Sharp

Behavioral Sci.

Director, Ehrenberg-Bass Institute · Ehrenberg-Bass

Mental AvailabilityPhysical Availability
Chris Capossela

Chris Capossela

Tech & Platform

Board Director & Advisor · Lumen Technologies / Blackstone / Formlabs

Empowerment Framing; Enterprise-to-Consumer Halo; Ecosystem Architecture
Chuck Porter

Chuck Porter

Brand & Ad

Chairman Emeritus · Crispin (formerly CP+B)

Cultural Friction; Product-as-Ad; Anti-Formula Advertising
Cindy Gallop

Cindy Gallop

Independent

Founder & Former Agency Chair · MakeLoveNotPorn / ex-Chair BBH New York

Radical Candor; Underserved Markets; Female Economic Power
Colleen DeCourcy

Colleen DeCourcy

Brand & Ad

Chief Creative Officer & Brand Strategist · Snap Inc. / ex-Global CCO & Co-President Wieden+Kennedy

Digital Anthropology; Cultural Empathy; Living Internet Culture
Dan Ariely

Dan Ariely

Behavioral Sci.

Professor of Psychology and Behavioral Economics · Duke University / Center for Advanced Hindsight

Decoy Effects; Arbitrary Coherence; The Honest Truth About Dishonesty
Dan Fietsam

Dan Fietsam

Brand & Ad

Founder & Strategic Creative Partner · The Fietsam Group / ex-Leo Burnett, DDB

Heartland Empathy; Irreducible Big Ideas; Midwestern Commercial Wit
Danielle Flagg

Danielle Flagg

Brand & Ad

Director · Sargent & Lundy

Unapologetic Human Truth; Gender Cliché Elimination; Craft Detail
David Aaker

David Aaker

Independent

Vice Chairman · Prophet

Brand Equity ArchitectureSub-Brand Portfolios
David Droga

David Droga

Brand & Ad

CEO & Creative Chairman · Accenture Song / Founder Droga5

Cultural Currency; Influence Multiplication; Purposeful Audacity
David Lubars

David Lubars

Brand & Ad

Former Chief Creative Officer · BBDO Worldwide

Emotional storytellingCreative effectiveness
David Placek

David Placek

Cat. Creation

Founder & President · Lexicon Branding

Phonetic Signaling; Semantic Cognitive Anchoring; Linguistic Distinctiveness
Debbie Millman

Debbie Millman

Independent

Host & Editorial Director · Design Matters / School of Visual Arts

Humanistic Branding; Pedagogical Rigor; Identity Semiotics
Dustin Callif

Dustin Callif

Tech & Platform

President · Tool of North America

Immersive Brand Experience; Creative Technology; Active Consumer Engagement
Emily Heyward

Emily Heyward

Brand & Ad

Founding Partner & Chief Brand Officer · Red Antler

Purpose-Led LaunchEmotional Devotion
Ewan Paterson

Ewan Paterson

Brand & Ad

Executive Strategic Creative Director · Paterson Creative / ex-DDB Chicago

Mass Emotional Theater; Public Affection; Entertaining Dominance
Farhad Divecha

Farhad Divecha

Tech & Platform

Managing Director & Digital Strategist · AccuraCast

Predictive Bidding; Performance-Brand Synthesis; Algorithmic Attribution
Faris Yakob

Faris Yakob

Brand & Ad

Co-Founder & Principal · Genius Steals

Attention EconomicsMedia-Neutral Strategy
Fernando Machado

Fernando Machado

Brand & Ad

Chief Brand Officer · Chipotle Mexican Grill

Calculated Audacity; Hacker Guerrilla Marketing; Cultural Antagonism
Gareth Kay

Gareth Kay

Brand & Ad

Co-Founder · Chapter

Acts Over Ads; Living Systems; Creative Prototyping
Gaston Legorburu

Gaston Legorburu

Tech & Platform

Founder & Strategic Transformation Advisor · GlueIQ / ex-Worldwide CCO SapientNitro

Storyscaping; Emotional-Physical Omnichannel; Connected Worlds
Geoff Edwards

Geoff Edwards

Brand & Ad

Managing Director, Creative · GALE

Pop-Culture Drops; Hollywood Integration; Hip-Hop Semiotics
Gerry Graf

Gerry Graf

Brand & Ad

Partner & Global Chief Creative Officer · JOAN Creative

Surrealist Humor; Absurdist Truth; Cynicism-Busting Wit
Greg Hahn

Greg Hahn

Brand & Ad

Co-Founder & Chief Creative Officer · Mischief @ No Fixed Address / ex-BBDO NY

Fearless Mischief; Speed of Thought; Cultural Audacity
Greg Hoffman

Greg Hoffman

Cat. Creation

Author & Brand Advisor · Modern Arena / ex-Chief Marketing Officer Nike

Emotion by Design; Sacred Relic Creation; Visceral Empathy
Greg Stern

Greg Stern

Brand & Ad

Co-Founder & Co-Chair · BSSP (Butler, Shine, Stern & Partners)

Agile Independence; Client Chemistry; Sustainable Momentum
Irma Zandl

Irma Zandl

Independent

Founder & Chief Trend Forecaster · Zandl Group

Wild Anthropology; Subcultural Diagnostics; Unfiltered Youth Reality
JB Hartford

JB Hartford

Cat. Creation

Creative Strategy Director · Independent / ex-COLLINS, Wolff Olins

World-Building; Tactile Immersion; Participatory Environments
Jeff Benjamin

Jeff Benjamin

Tech & Platform

Chief Creative Officer · Tombras / ex-Barton F. Graf, CP+B

Interactive Stunts; Digital Easter Eggs; Participatory Utility
Jeff Goodby

Jeff Goodby

Brand & Ad

Co-Founder & Co-Chairman · Goodby Silverstein & Partners

Self-Deprecating Wit; The Intelligent Audience; Cultural Stickiness
Jeff McCrory

Jeff McCrory

Brand & Ad

Chief Strategy Officer · Mischief @ No Fixed Address

Calculated creative riskStrategy as bridge
Jenni Romaniuk

Jenni Romaniuk

Behavioral Sci.

International Director & Research Professor · Ehrenberg-Bass Institute

Distinctive Brand Assets (DBAs); Category Entry Points (CEPs); Mental Availability
John Hegarty

John Hegarty

Brand & Ad

Co-Founder & Strategic Chairman · The Garage Entertainment / ex-BBH

The Black Sheep Principle; Craft & Persuasion; Enduring Stature
Jon Steel

Jon Steel

Brand & Ad

Legendary Planning Director & Author · WPP Fellow / ex-Goodby Silverstein & Partners

Account Planning Canon; Consumer Representation; Storytelling in Pitching
Jon Wilkins

Jon Wilkins

Tech & Platform

Founding Partner · The Intangibles

Commercial Transformation; Unified Experience; Data-Informed Narrative
Jonny Bauer

Jonny Bauer

Brand & Ad

Founder & CEO · FUNDAMENTALco

Upstream Brand StrategyBrand as Enterprise Asset
Judy John

Judy John

Brand & Ad

Global Chief Creative Officer · Edelman

Earned Media First; Public Trust Architecture; Social Purpose
Karen Costello

Karen Costello

Brand & Ad

Chief Creative Officer · Deutsch LA / ex-The Martin Agency

Radical Human Empathy; Everyday Relatability; Cultural Warmth
Kirsten Flanik

Kirsten Flanik

Brand & Ad

CEO, North America · Revolt

Disciplined Continuity; Emotional Resonance; Commercial Dependability
Laura Ries

Laura Ries

Independent

President · RIES Positioning Strategy & Consulting

The Visual HammerFocus Over Expansion
Lee Clow

Lee Clow

Brand & Ad

Chairman Emeritus · TBWA\Media Arts Lab

Media Arts; Rebellious Simplicity; Visual Iconography
Leland Maschmeyer

Leland Maschmeyer

Cat. Creation

Chief Creative Strategy Officer / Co-Founder · COLLINS

Generative Systems; Myth & Archetype; Enterprise Brand Craft
Les Binet

Les Binet

Behavioral Sci.

Head of Effectiveness · adam&eveDDB

The 60/40 Effectiveness Rule; Share of Voice (SOV) Dynamics; Dual Funnel Optimization
Malcolm Poynton

Malcolm Poynton

Tech & Platform

Global Chief Creative Officer · Cheil Worldwide

Technological Invention; Tech for Good; Ambient Brand Integration
Marc Pritchard

Marc Pritchard

Brand & Ad

Chief Brand Officer · Procter & Gamble

Mass Reach; Cultural Relevance; Supply Chain Transparency
Margaret Johnson

Margaret Johnson

Brand & Ad

Chief Creative Officer & Partner · Goodby Silverstein & Partners

Mass-Market Empathy; Popular Culture Disruption; Humanized Technology
Marisa Thalberg

Marisa Thalberg

Brand & Ad

Chief Marketing & Brand Officer · Strategic Board Advisor / ex-Taco Bell, Lowe's

Cult Brand Elevators; Lifestyle Reframing; Category Subversion
Mark Ritson

Mark Ritson

Independent

Founder & Marketing Professor · Mini MBA in Marketing

Market Orientation; Bothism; Tactical Discipline
Mark Tutssel

Mark Tutssel

Brand & Ad

Former Executive Chairman & Global CCO · Leo Burnett Worldwide

HumanKind Framework; Acts Not Ads; Purpose-Driven Performance
Martin Weigel

Martin Weigel

Brand & Ad

Founder & Independent Brand Strategist · emdub

Intellectual Honesty; Anti-Purpose Posturing; Creative Vitality
Marty Neumeier

Marty Neumeier

Independent

Director of Transformation · Liquid Agency

The Zag Principle; Brand Gap Synthesis; Customer Identity Mirroring
Matthew Bull

Matthew Bull

Brand & Ad

Founder & Strategic Consultant · Bull-White House / ex-Global Creative Director Lowe Worldwide

Narrative Simplicity; Single-Minded Focus; Literary Brand Voice
Michael Bierut

Michael Bierut

Cat. Creation

Partner · Pentagram

Narrative Clarity; Democratic Design; Graphic Logic
Michael Wolff

Michael Wolff

Cat. Creation

Designer & Brand Consultant · Michael Wolff & Company

Sensory Curiosity; Human Warmth; Expressive Metaphor
Neil Barrie

Neil Barrie

Brand & Ad

Co-Founder & CEO · TwentyFirstCenturyBrand

Venture Architecture; Cultural Tension; Purposeful Growth
Nick Barham

Nick Barham

Brand & Ad

Founder & CEO · What's Next / ex-TBWA\Chiat\Day

Regenerative Branding; Ecological Pragmatism; Systems Change
Nick Law

Nick Law

Tech & Platform

Creative Chairperson / Advisor · Independent / ex-Accenture Song & Apple

Stories & Systems; Interface-First Branding; Frictionless Utility
Nils Leonard

Nils Leonard

Brand & Ad

Co-Founder & Strategic Creative Lead · Uncommon Creative Studio

Uncommon Impact; Cultural Commentary; Out-of-Home Dominance
Paula Scher

Paula Scher

Cat. Creation

Partner · Pentagram

Elastic Identities; Public Semiotics; Expressive Typography
Peter Field

Peter Field

Behavioral Sci.

Marketing Effectiveness Consultant · Independent / IPA Associate

The Fame Effect; Creative Multiplier; Long-Term Brand Value
Phil Barden

Phil Barden

Behavioral Sci.

Managing Director & Behavioral Marketer · Decode Marketing / ex-T-Mobile, Unilever

System 1/System 2 Framing; Neuro-Semiotic Goal Mapping; Implicit Motivation
PJ Pereira

PJ Pereira

Brand & Ad

Co-Founder & Creative Chairman · Pereira O'Dell

Hollywood Entertainment Model; Brand as Producer; Intellectual Property Inception
Pum Lefebure

Pum Lefebure

Brand & Ad

Co-Founder & Chief Creative Officer · Design Army

Visual storytellingCultural fusion
Raja Rajamannar

Raja Rajamannar

Tech & Platform

Chief Marketing & Communications Officer · Mastercard

Multisensory Branding; Quantum Marketing; Experiential Capital
Rich Silverstein

Rich Silverstein

Cat. Creation

Co-Founder & Co-Chairman · Goodby Silverstein & Partners

Graphic Rigor; Visual Restraint; Design as Commercial Strategy
Richard Shotton

Richard Shotton

Behavioral Sci.

Founder & Behavioral Scientist · Astroten

Cognitive Bias Harnessing; The Pratfall Effect; Choice Architecture
Rita Clifton

Rita Clifton

Brand & Ad

Former Chair, Interbrand / Co-Founder, BrandCap · Interbrand / BrandCap / John Lewis Partnership

Brand as Enterprise ValueBoard-Level Brand Stewardship
Rob Meyerson

Rob Meyerson

Cat. Creation

Founder & Principal · Heirloom / ex-Interbrand, Siegel+Gale

Taxonomic Architecture; Linguistic Viability; Systematic Evaluation
Rob Reilly

Rob Reilly

Brand & Ad

Global Chief Creative Officer · WPP

Earned Media Dominance; Hijacking Culture; Audacious Simplicity
Rob Schwartz

Rob Schwartz

Brand & Ad

Chair, TBWA New York Group · TBWA\Chiat\Day NY

Disruption Methodology; Convention Busting; Audacious Visioning
Rob Siltanen

Rob Siltanen

Brand & Ad

Chairman & Chief Creative Officer · Siltanen & Partners

Manifesto Over MessageEffectiveness Is Creativity
Rory Sutherland

Rory Sutherland

Behavioral Sci.

Vice Chairman · Ogilvy UK / US Global Influencer

Psycho-Logic; Behavioral Heuristics; Alchemy over Engineering
Rosemarie Ryan

Rosemarie Ryan

Cat. Creation

Co-Founder & CEO · co:collective

StoryDoing; Transformative Alignment; Enterprise Culture
Sagi Haviv

Sagi Haviv

Cat. Creation

Partner · Chermayeff & Geismar & Haviv

Appropriateness FirstIdentification Over Communication
Scott Dadich

Scott Dadich

Cat. Creation

Founder & Co-CEO · Godfrey Dadich Partners / ex-Editor-in-Chief WIRED

Editorial Authority; Long-Form Narrative Craft; Visual Storytelling
Scott Galloway

Scott Galloway

Tech & Platform

Clinical Professor of Marketing · NYU Stern

Algorithmic MoatsBrand Dispersion
Seth Godin

Seth Godin

Independent

Author, Speaker & Founder · Akimbo

Smallest Viable Audience; Permission Marketing; Purple Cow Differentiation
Simon Sinek

Simon Sinek

Independent

Author & Founder · The Optimism Company

Purpose & The Golden CircleInfinite Game Thinking
Stefan Sagmeister

Stefan Sagmeister

Cat. Creation

Founder & Designer · Sagmeister Inc.

Design as inquiryBeauty as function
Susan Credle

Susan Credle

Brand & Ad

Creative Advisor · Omnicom

Never Finished Ideation; Evergreen Narrative Platforms; Iconic Asset Crafting
Suzanne Powers

Suzanne Powers

Brand & Ad

Founder & Strategic Advisor · Powers Brain / ex-McCann Worldgroup

Global Truth Architectures; Truth Well Told; Planetary Alignment
Tiffany Rolfe

Tiffany Rolfe

Tech & Platform

Global Chair & Global Chief Creative Officer · R/GA

Culture-Tech Convergence; Digital Utility; Social Movement Architecture
Toby Barlow

Toby Barlow

Brand & Ad

Co-Founder & Chief Creative Strategist · Lafayette American / ex-JWT

Literary Narrative Structure; Place-Making; Industrial Dignity
Todd Kaplan

Todd Kaplan

Brand & Ad

Chief Marketing Officer, North America · Kraft Heinz

Culture-First Marketing; Challenger Mindset; Kinetic Brand Identity
Tom Goodwin

Tom Goodwin

Tech & Platform

Founder & Author · All We Have Is Now (AWHIN)

Digital DarwinismAdaptability over strength
Tom Morton

Tom Morton

Brand & Ad

Strategic Advisor & Founder · Independent / ex-Global CSO R/GA

Brand Operating System; Cultural Agility; Digital Native Positioning
Tor Myhren

Tor Myhren

Tech & Platform

Vice President, Marketing Communications · Apple

Product-Led StorytellingHigh-Craft Moats
Ty Montague

Ty Montague

Cat. Creation

Co-Founder & Chief Purpose Officer · co:collective

StoryDoingAction Over Ads
Wendy Clark

Wendy Clark

Brand & Ad

Strategic Advisor / Board Director · Independent / ex-Global CEO Dentsu, DDB, Coca-Cola

Relentless Optimism; Speed over Perfection; Borderless Integration